Building your Personal Brand

Crafting an effective elevator pitch is crucial not just during your job search. It’s your chance to make a memorable impression and communicate your value proposition succinctly in networking situations, interviews, meeting new people, and beyond.

Steps to create a compelling elevator pitch

Reflecting on our strengths and accomplishments to craft the pitch can be challenging. Let’s get started with identifying your strengths and achievements.

Self-Reflection:

• Take time to introspect. Consider your experiences, both personal and professional.

• Ask yourself: What tasks or activities do I excel at? What do others appreciate about my contributions?

Feedback from Others:

• Reach out to colleagues, mentors, or friends. Ask them about your strengths and what they value in your work.

• Sometimes, others see qualities in us that we might overlook.

Review Past Roles and Projects:

• Look back at your previous jobs, internships, or volunteer work.

• What challenges did you overcome? What impact did you make?

Quantify Your Achievements:

• Think about specific accomplishments. Use numbers or percentages where possible.

• For instance, “Streamlined the customer support process, reducing response time by 40%.”

Be Humble…and Confident:

• It’s okay to be humble, just remember not to undersell yourself.

• Confidence in your abilities is essential for creating a compelling pitch.

Remember, everyone has strengths and achievements. It’s important to take this time to uncover them as we move to the next stage of crafting the pitch! Take small steps, and soon you’ll have a clear picture of what makes you unique!

Describe Yourself in Two Sentences:

• Start by introducing yourself briefly. Mention your name, background, and current role or expertise.

• For example: “Hi, I’m [Your Name], a marketing professional with experience in digital strategy.”

Highlight Your Three Greatest Strengths:

• Identify three key strengths or skills that set you apart. These should align with the job you’re seeking.

• Be specific and concise. Avoid generic statements.

• Example: “I excel at data analysis, have a knack for storytelling, and thrive in cross-functional teams.”

Mention Your Two Most Important Accomplishments:

• Share a couple of achievements that demonstrate your impact.

• Quantify whenever possible (e.g., “I increased website traffic by 30%”).

Example: “I led a successful rebranding campaign that resulted in a 20% boost in customer engagement.”

Remember, practice your elevator pitch until it flows naturally. Tailor it to different situations, such as interviews, networking events, or casual conversations. You’ve got this!